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Metaphorum 2026 · Emerging Methods and Tools, and Contemporary Practice

From Theory to Practice

As this reflects my own journey with Team Syntegrity, the Viable System Model and the Operations Room, I would emphasize how cybernetics is rooted in practical application. Using stories and anecdotes from my own journey, struggles and highlights I would illustrate how Stafford’s legacy was received in management of the 90ties, where it struggled with the status quo and where big achievements supported its further acceptance and dissemination. I would begin in the 1990s, with the establishment of Team Syntegrity Europe, describing the challenge of convincing managers to engage seriously with the Viable System Model at that time – and how that changed later. How we got a company to build the first “SB Operations Room” and conclude with a perspective from today, comparing what Stafford Beer’s models and methods have achieved so far with their future potential and outlook. Speaker: Martin Pfiffner

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